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New PQ Media Information: Worldwide Item Placement Spending Up 10% to $7.4 Billion in 2011, Pacing for 11% Growth in 2012, as Wireless Technological innovation, Changing Client Habits & Looser Laws Compel Brands to Invest in Alternative Advertising and marketing Remedies

by admin on December 5, 2012

Stamford, CT (PRWEB) December 05, 2012

Worldwide merchandise placement investing enhanced 9.8% to $ 7.39 billion in 2011 and is on pace to develop at an accelerated rate in 2012, as new technological innovation, shifting media habits and looser restrictions drive brand names to seek far more efficient techniques to reach elusive modern buyers, according to data released nowadays by PQ Media (http://www.pqmedia.com).

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US item placement investing rose 10.two% to $ four.26 billion in 2011 and is striding toward a 3rd consecutive yr of quicker growth in 2012 on the power of paid placements in tv, world wide web, mobile and music articles, according to the PQ Media World-wide Merchandise Placement Spending Forecast 2012-2016. US marketers keep on to up their investment in merchandise placement in an energy to connect with harder-to-get to, multitasking buyers who are utilizing digital and wireless engineering to consume content far more typically and to view marketing significantly less usually.

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The US stays, by far, the worlds greatest product placement marketplace, accounting for 57.six% of total spending in 2011. No other marketplace generated more than $ 1 billion, although Brazil and Mexico every single surpassed $ 500 million, even though Australia, Japan, France, the Uk and Italy exceeded $ 100 million. China was the fastest-rising industry, expanding 26.6% in 2011 to $ 81 million, as more world-wide brand names use merchandise placement in Chinese tv and films. Other markets that exceeded 20% growth had been India and Russia, according to the PQ Media World-wide Item Placement Spending Forecast 2012-2016.

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Technological advancements and adjustments in client behavior have triggered brand marketers to design and style multimedia techniques to engage quick-moving, 21st century finish users, mentioned Patrick Quinn, CEO of PQ Media. Elevated accessibility to material and more quickly media consumption have even more difficult the promoting and advertising and marketing landscape, driving brand names to invest in alternative media methods. Product placement re-emerged in 2000 and grew into a viable marketing instrument due to its unique emotive capabilities.

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In addition to secular modifications affecting US and global markets, Western European and Asian nations benefited from improved regulatory environments, as restrictions on paid solution placements had been relaxed in modern many years. Constructive developments, even so, have been tempered by world-wide activities that adversely impacted media markets, such as the Japanese tsunami, the European fiscal crisis and Middle Eastern political upheaval. While the Wonderful Recession dealt a major blow to most marketing and advertising and marketing media worldwide in 2009, product placement sustained only a minor dent just before recovering to submit accelerated growth in 2010 and 2011. Strong development in four of the past 5 many years fueled a 12.six% compound annual growth rate (CAGR) for international solution placement investing in the 2006-11 period, driven by a 12.eight% CAGR for paid solution placements in the US.

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PQ Media defines product placement as a advertising tactic utilized by advertisers as portion of a multimedia strategy in which the aim is to integrate brand names, logos or goods into non-ad content of media, this kind of as Television, film, net, mobile, videogames and music. PQ Media included only merchandise placement arrangements in which there is a fiscal transaction in this Forecast, excluding the publicity value of non-paid placements due to the accelerated shift to paid integrations, as the worth of in-media real estate raises.

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The huge vast majority of paid placements take area in tv and film. US investing on Television integrations, the biggest category, elevated 11% to $ 2.83 billion in 2011, driven by growth in the unscripted reality, how-to and scripted comedy categories, as well as far more placements targeting the Hispanic market place through the dynamic telenovela genre. Worldwide spending on Television placements rose ten.9% in 2011 to $ four.76 billion, due to the relaxation of Television regulations in Europe and Asia, as effectively as global marketers a lot more aggressively pursuing brand integrations into scripts and network producers more often requiring monetary compensation for the placements, according to the PQ Media International Solution Placement Investing Forecast 2012-2016.

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Paid placements in US films increased 8.4% to $ 977 million in 2011, boosted by brand integrations in very anticipated blockbuster releases and growth in automotive placements. International spending on product integrations in videos rose 6.eight% to $ one.53 billion in 2011, as worldwide brands considerably favor Tv for placements due to uncertainties connected with filmmaking in a variety of markets. The net/mobile category grew the quickest in 2011, as US spending surged 24.5% to $ 61 million and global investing jumped 27.9% to $ 188 million. Growth was fueled by marketers investing a lot more in brand integrations targeted at weighty end users of internet and social media.

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Complete US product placement investing is projected to increase 11.4% in 2012 to $ 4.75 billion, fueled by robust development in paid integrations on Television, net, mobile and music media, as brands keep on to pursue alternative advertising and marketing options to engage quickly-paced Americans. World-wide merchandise placement spending is expected to rise 11.7% in 2012 to $ 8.25 billion, driven by gradual financial recovery, accelerated deployment of Television integrations in Europe and robust expansion in the BRIC nations.

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The PQ Media World-wide Product Placement Investing Forecast 2012-2016 the 5th edition in the series is the industrys benchmark for investing, development, examination and insights, supplying in-depth coverage of all three key international areas and 15 leading markets for the 2006-16 period. The Forecast incorporates 64 pages of analysis and 39 data tables. PQ Media (http://www.pqmedia.com) is a major provider of econometric analysis and consulting companies to the media, entertainment and communications industries. PQ Medias proprietary methodology delivers actionable strategic intelligence to aid media businesses, financiers, agencies and brand names meet their growth goals. For far more information, speak to Gabriella Kallay at gkallay(at)pqmedia(dot)com or 203-921-0368.

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